ABOUT
Sighthound is a branding practice specializing in place. Whether branding a hotel, a community, a commercial property, or a development that combines them, our job is the same: lead people to a place they'll love.
By giving each place an identity, a voice, and a clarity of purpose that attracts their audience, we bring that place to life and create long-term value for its community and owners.
ABOUT
Sighthound is a branding practice specializing in place. Whether branding a hotel, a community, a commercial property, or a development that combines them, our job is the same: to connect people to a place they'll love.
By giving each place an identity, a voice, and a clarity of purpose that draws their audience, we bring that place to life and create long-term value for its community and owners.
PRINCIPAL
MELINDA WELCH
I've spent twenty years in design & brand strategy, with the last decade focused on hospitality & real estate.
Before Sighthound, I led branding divisions within two hospitality-focused creative agencies. My clients include Marriott, Bozzuto, Hyatt, Tishman Speyer, & other leading operators, developers, management companies, & founders.
Alongside my practice, I teach strategy in the Masters in Branding program at the School of Visual Arts in New York, & co-host the BrandBox podcast, where SVA faculty unpack brand phenomena & the cultural shifts which shape them.
PRIMED for sight. BUILT for speed. TUNED for precision.
PRINCIPAL
MELINDA WELCH
I've spent twenty years in brand strategy and design, with the last decade focused on hospitality and real estate.
Before Sighthound, I led branding divisions within two hospitality-focused creative agencies. My clients include Marriott, Bozzuto, Hyatt, Tishman Speyer, and other leading operators, developers, and management companies.
Alongside my practice, I teach strategy in the Masters in Branding program at the School of Visual Arts in New York, and co-host the BrandBox podcast, where SVA faculty unpack brand phenomena and the cultural shifts which shape them.
PRINCIPAL
MELINDA WELCH
I've spent twenty years in brand strategy and design, with the last decade focused on hospitality and real estate.
Before Sighthound, I led branding divisions within two hospitality-focused creative agencies. My clients include Marriott, Bozzuto, Hyatt, Tishman Speyer, and other leading operators, developers, and management companies.
Alongside my practice, I teach strategy in the Masters in Branding program at the School of Visual Arts in New York, and co-host the BrandBox podcast, where SVA faculty unpack brand phenomena and the cultural shifts which shape them.
PRINCIPAL
MELINDA WELCH
I've spent twenty years in brand strategy and design, with the last decade focused on hospitality and real estate.
Before Sighthound, I led branding divisions within two hospitality-focused creative agencies. My clients include Marriott, Bozzuto, Hyatt, Tishman Speyer, and other leading operators, developers, and management companies.
Alongside my practice, I teach strategy in the Masters in Branding program at the School of Visual Arts in New York, and co-host the BrandBox podcast, where SVA faculty unpack brand phenomena and the cultural shifts which shape them.
PRIMED for sight. BUILT for speed. TUNED for precision.
PRIMED for sight. BUILT for speed. TUNED for precision.
A NOTE ON THE NAME
