KONTERRA
KONTERRA
CLIENT
Gould Property Company
& Konterra Realty
PROJECT TYPE
Brand Identity
LOCATION
Maryland
SERVICES
Brand Audit & Repositioning
Brand Strategy
Naming Architecture
District & Product Naming
Visual Identity Refresh
Verbal Identity
Website Redesign
Copywriting
Presentation Design
Collateral Design
Brand Awareness Signage
Marketing Email Design
Social Media Template Design
Brand Book
BACKGROUND
Konterra is a 1,400-acre mixed-use development in progress at the geographic center of the Baltimore-Washington corridor.
CONTEXT
After decades of unseen planning and infrastructure work, approval was granted to begin construction, bringing a broader consumer audience into play and requiring Konterra to clarify its promise.
SOLUTION
This brand, developed in partnership with Nessen Company, leads with what's real: location advantage, regional access, time saved, doors opened. The design engenders hometown pride while the voice is clean and confident. The resulting brand rightfully signals that Konterra is a real place evolving over time.
Brand Audit & Repositioning
Brand Strategy
Naming Architecture
District & Product Naming
Visual Identity Refresh
Verbal Identity
Website Redesign
Copywriting
Presentation Design
Collateral Design
Brand Awareness Signage
Marketing Email Design
Social Media Template Design
Brand Book
Konterra is a 1,400-acre mixed-use development in progress at the geographic center of the Baltimore-Washington corridor.
After decades of unseen planning and infrastructure work, approval was granted to begin construction, bringing a broader consumer audience into play and requiring Konterra to clarify its promise.
This brand, developed in partnership with Nessen Company, leads with what's real: location advantage, regional access, time saved, doors opened. The design engenders hometown pride while the voice is clean and confident. The resulting brand rightfully signals that Konterra is a real place evolving over time.
WEBSITE
