super 8 art show
SUPER 8 art show
SUPER 8 BY WYNDHAM
Campaign Branding
Event Design
Collateral Design
Website Design
Email Design
Print Production Oversight
Public Relations &
Event Production
provided by The Door
Developed while Creative Director of The Door
Budget motel brand Super 8 had recently completed a chain-wide interiors redesign aimed at Millennial road-trippers
The brand needed to win Millennial reconsideration, but the outlets that reach this audience were unlikely to cover a standard redesign story.
A PR campaign anchored by a gallery event during Frieze art fair. Super 8 displayed kitschy artwork collected from its properties at a downtown NYC gallery, hosted by actor and celebrity crafter Amy Sedaris. Every piece was free for the taking. The event identity signaled a turning point for the brand, and the collateral placed Super 8 in the world of fine art (with a wink and a nod). Media covered the event in droves. It was such a success, the brand remixed the event for Art Basel in Miami later that year.
CLIENT
Wyndham Hotels & Resorts
PROJECT TYPE
Campaign Branding
LOCATION
DESIGN PARTNER
SERVICES
Campaign Branding
Event Design
Collateral Design
Website Design
Email Design
Print Production Oversight
BACKGROUND
Budget motel brand Super 8 had recently completed a chain-wide interiors redesign aimed at Millennial road-trippers.
CONTEXT
The brand needed to win Millennial reconsideration, but the outlets that reach this audience were unlikely to cover a standard redesign story.
DEVELOPED WHILE SERVING AS CREATIVE DIRECTOR OF THE DOOR
SOLUTION
A PR campaign anchored by a gallery event during Frieze art fair. Super 8 displayed kitschy artwork collected from its properties at a downtown NYC gallery, hosted by actor and celebrity crafter Amy Sedaris. Every piece was free for the taking. The event identity signaled a turning point for the brand, and the collateral placed Super 8 in the world of fine art (with a wink and a nod). Media covered the event in droves. It was such a success, the brand remixed the event for Art Basel in Miami later that year.
