A branding practice for hospitality and real estate, engineering brands as precision instruments that bring places to life, experientially and commercially.
Building Winning Brands with vision, precision, & velocity
VISION
Every engagement begins with a clear-eyed read on the opportunity and the competitive set. Who is this place for? What should they feel? What does this place need its brand to do? The work is collaborative from the first conversation. The resulting strategy sharpens every decision to come and draws the ideal audience to the brand.
PRECISION
Every part of a sighthound is calibrated for its purpose. Every part of a SightHound brand is, too. The name, the voice, the visual system, the smallest production detail: each has a precise job to do. We focus on the details that bring the strategy to life, resulting in a brand where every element pulls its weight and serves your ultimate goals.
SightHound moves at the pace of this category. Hospitality and real estate run on timelines other industries would call urgent. This practice is built for momentum. We move as quickly as decisions can be made so the brand is ready when opportunity arrives.
Brands LEAD people to the places they'll love.
Brands LEAD people to the places they'll love
CAPABILITIES
STRATEGY
Competitive analysis. Market research. Brand and design audits. Positioning / repositioning. Brand definition. Brand architecture. Place strategy. Brand encounter mapping. Experience design. Programming strategy. Defining moments.
BRAND EXPRESSION
Naming. Visual identity. Copywriting. Messaging guidelines. Collateral design. Digital art direction. Website design. Environmental graphics. Signage and wayfinding. Photography and video creative direction. Brand guidelines.
PRODUCTION
Vendor sourcing, bid management, selection, and relationship management. Print, photography, and videography pre-production briefing and oversight. Post-production oversight. Print specs and proofing. Web development coordination. Asset management and delivery. Budget tracking and reconciliation. Launch coordination.
CAPABILITIES
STRATEGY
Competitive analysis. Market research. Brand & design audits. Positioning / repositioning. Brand definition. Brand architecture. Place strategy. Brand encounter mapping. Experience design. Programming strategy. Defining moments.
BRAND EXPRESSION
Naming. Visual identity. Copywriting. Messaging guidelines. Collateral design. Digital art direction. Website design. Environmental graphics. Signage & wayfinding. Photography & video creative direction. Brand guidelines.
PRODUCTION
Vendor sourcing, bid management, selection, and relationship management. Print, photography, and videography pre-production briefing and oversight. Post-production oversight. Print specs and proofing. Web development coordination. Asset management and delivery. Budget tracking and reconciliation. Launch coordination.
CAPABILITIES
STRATEGY
Competitive analysis. Market research. Brand & design audits. Positioning / repositioning. Brand definition. Brand architecture. Place strategy. Experience design. Brand encounter mapping. Programming strategy. Defining moments.
BRAND EXPRESSION
Naming. Visual identity. Copywriting. Messaging guidelines. Collateral design. Digital art direction. Website design. Environmental graphics. Signage & wayfinding. Photography and video creative direction. Brand guidelines.
PRODUCTION
Vendor sourcing, bid management, selection, & relationship management. Print, photography, & videography pre-production briefing & oversight. Post-production oversight. Print specs & proofing. Web development coordination. Asset management & delivery. Budget tracking & reconciliation. Launch coordination.
SELECT PAST & CURRENT
CLIENTS
SELECT PAST & CURRENT
CLIENTS
SELECT PAST & CURRENT
CLIENTS
SELECT PAST & CURRENT
CLIENTS
FEATURED WORK
Selected work from the practice & PRIOR roles, with more in progress.
FEATURED WORK
selected work from the practice &
Prior roles, with more in progress.
FEATURED WORK
selected work from the practice &
prior roles, with more in progress
